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The importance of google for marketing law firms
Sep 17, 2014
Article From Dominate Law
GOOGLE PLACES LISTING FOR LEGAL PRACTICES
Google Places Listings today is one of the easiest and fastest ways to market your legal practice online. It can provide an excellent medium for boosting visibility for your legal practice in organic search engine results. Google Places Listings is a free service, unless you decide to go with more advanced upgrades and features of the service.
Optimize your Google Places Listing
Clients today use search engines to locate products, services, and businesses they are interested in prior to making a purchase or engaging with a business. This means, a large section of your potential target audience is looking for you online. However, it is also true that a majority of legal practices are buried deep in the pages of other similar listings and thus are losing out on opportunities to connect with their target base. You may be running one of the best legal firms in your area; however, unless you optimize your Google Places listing, a large percentage of your potential client base will overlook your practice. Here’s what you can do to optimize your Google Places Listing –
Enter your legal practice location correctly on the map so potential clients can find you quickly.
Ensure your legal practice name, physical address, and phone number(s) are up-to-date and listed correctly.
List your legal practice website on your Places listing because Google uses information from your practice website for improving search results.
Include images and videos for this is a highly effective way of enhancing your legal practice listing; add all relevant and important information such as – days and hours of working, payment options, among other such information to your listing.
Use one profile for your legal practice instead of maintaining multiple profiles otherwise your reviews will spread out which can dilute their effect.
Use tags to highlight the information you want potential clients to notice; you can activate tags for free and cancel them anytime.
Lastly, don’t forget to respond to reviews – both positive and negative. Reviews are the bloodline of your legal practice Google Places listing. So take some time out and show your appreciation for any positive reviews you receive. In case you receive negative reviews, express your willingness to resolve the issue by offering to discuss it with the person in question.
Google dominates an estimated 75% – 85% of the search engine market share. This is why legal practices today need to list their practices on Google and in their Local Business Center. Local Search Optimization will make it easy for potential clients to find your physical location and will also help in improving search results for your legal practice.
If you are keen to learn more on Google Places Listing for Legal Practices feel free to contact Dominate Law at 877-249-9666. To learn more and review your online marketing efforts complimentary contact them at website below.